Our SEO Process

What to expect when you partner with us as your Philadelphia SEO agency. 

Stage 1: Consultation and Discovery 

This is the first and potentially most important stage of the whole process. It’s where we learn about your business. How it works, who your target market is, what your goals are. We identify where you are now and where you need to be.  

The purpose of the discovery stage is to make sure that the strategy we devise is perfectly crafted to suit your business. SEO is a complex process with many moving parts, and we don’t take a one-size fits all approach to your digital marketing. 

When we have a good understanding of your business, we’ll do some further investigation into your existing digital assets, your local or national competitors and your target market, before we come back to you with a tailored plan. 

To do this effectively, we’ll need to have access to some of your business Google accounts, such as Google Analytics, so that we can see your current analytics data and gain an in-depth understanding of what’s working well and what can be improved.

The kind of questions we’ll be asking are: 

• What’s your industry?

• Who are your competitors?

• How do you currently rank in SERP compared to your competitors?

• What’s your Unique Selling Point? How are you different from your competitors?

• Does your industry have specific regulatory requirements that we need to be aware of?

• What paid advertising do you/have you used?

• Have you claimed your Google My Business listing?

• Are you looking to drive online-only business, bricks and mortar visits, or both?

• What social media channels are you active on as a business?

• Do you have a blog? How often is it updated?

• What sites do you currently have backlinks on?
  
  

We work hard to understand your business and your needs so that we can create the very best SEO campaign for you. Whether you need to boost your local SEO ranking and feature in Google’s Local Pack, or you’re targeting a nationwide audience, we complete an in-depth discovery to sure we know what you need from us as your Philadelphia SEO agency. 

Stage 2: Keyword Research and Selection

Keywords are the backbone of any SEO or PPC campaign, and this part of the process is a crucial step to ensuring the success of the project. 

We’ll complete comprehensive keyword research to identify valuable keywords that your business should rank for. We’ll select a variety of keywords to target which will be a blend of: 

• Quick Wins – any keywords with reasonable traffic and low competition. These are keywords we believe we can rank you quickly for.

• Existing Traffic – these are keywords that already generate traffic for you. We’ll look to consolidate on these and ensure that you continuously rank highly for them.

• High Value – these are keywords with very high traffic and high conversions that usually also have high competition. Ranking for these keywords generally takes a long time, but the ROI for ranking highly justifies the time investment.

• Local Keywords – if you’re running a local business, we’ll identify any location-specific keywords that we can effectively target for you. As a respected Philadelphia SEO agency, we’re experts at understanding what local customers are searching for.

Ranking for keywords is a complex process, and it’s vital that we select the right keywords from the start. The discovery stage is essential for allowing us to complete robust keyword research that we can use to build out a highly effective SEO strategy. 

Stage 3: Project Setup

The first stage of this is a meeting or conference call, where we can discuss our proposed strategy. We’ll present our recommendations to you, and we can discuss how to proceed and set any key milestones. We’ll also agree how often to meet for regular progress updates. 

These regular meetings are important to make sure both sides are fully informed. For example, we can update you on any changes to Google’s algorithms and how that affects our campaign. You can update us on any developments in your industry that might affect the target keywords or how we manage your campaign.  We find that a collaborative approach helps us to drive the best SEO campaign results for our clients.

Once we’ve established a strategy, the next stage is to create a project board. We’ll add you to a shared workspace where you can easily view and track what we’re working on, and add your input. As part of this stage, we’ll need to collect all of the relevant login credentials, which will include any social media channels and admin access to your website. We’ll also set up regular reporting so that you can track the progress of your campaigns.

Stage 4: On-Page Optimization

This is where we make sure that your web pages are in optimal condition to be picked up by search engines. It involves several activities: 

• Optimizing your URLs to ensure they contain appropriate keywords

• Updating the Meta Tags of your pages so that search engines can quickly identify what the page is about

• Making sure that each page is using HTML tags effectively like title and header tags

• Checking that all internal links are working and that the anchor text contains appropriate keywords.

• Identifying the page speed and rectifying any issues

This optimization work will form part of the on-going housekeeping work to ensure that your web pages are always in good SEO health.

Stage 5: Content Creation

Ranking for keywords means that you need to have plenty of fresh content to keep feeding the Google algorithms. On your website, regularly publishing content in the form of a blog ensures that:

1. You’re continually adding your keywords to unique web pages, making it easier for Google to identify you for those keywords.

2. You have regular content being published. Google likes to see your content updated regularly so that it knows it is directing searchers to the most up to date and relevant results.

3. You’re providing your target market with content that’s valuable for them. Addressing their pain points, answering their questions, and setting yourself apart as an authority in your industry.

4. For local businesses, you’re adding content using keywords that your local customers will use. As an established Philadelphia SEO agency, we help you create the best content to attract your Philly customers to your business.

We’ll also look to add content to external sites for you. This is content published on other websites, but that contains backlinks to your website to bring traffic. This tells Google that other sites trust your content enough to link to it – increasing your Google trust ranking and making it more likely that your site will rank higher for those keywords.  

For local businesses, the backlink strategy will also involve putting your details onto trusted business directories. We’ve been delivering results for local business SEO clients for a long time, so we know which local directories will generate the best results in terms of trust ranking and generating leads for your local business. 

It’s important to choose backlink sites very carefully. Placing links to your own website on external sites that Google does not consider trustworthy can actually negatively impact your SEO ranking. When we choose sites to place your backlinks, we make sure that they are also sites trusted by Google – so that you can be sure your backlink strategy is helping your SEO, not harming it. As a trusted Philadelphia SEO agency with Google Partner status, we only use the most up-to-date, Google-approved SEO techniques. 

Stage 6: Digital Marketing 

SEO is a long term, ongoing investment. Once you reach the top spot for your keywords, the work doesn’t stop. Your competitors will also be working hard to claim their place for those keywords, and if you become complacent it won’t be long before they knock you from the top spot. 

Digital marketing encompasses much more than just SEO marketing. To keep up with the competition you’ll also want to explore other marketing options such as PPC advertising and social media strategy. As part of our ongoing work, we’ll help you identify the best way to generate leads, clients and customers for your Philadelphia business. 

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