As a heating and air conditioning contractor, you can face fierce competition from local competitors. Developing a strong SEO strategy is essential to keep your HVAC business a top option for local customers and clients.
Here are our top tips for HVAC contractors looking to boost their SEO:
Website content
Content is essential for several reasons. It’s vital to include the right keywords in your content so that your customers can find your website. However, it’s also important to make sure that your content is valuable, clear, and easy to read.
If your potential clients can find your website but can’t find the content or information they are looking for, they may well choose another HVAC contractor. Consider the questions that you are often asked by your customers and try to present the answers to those questions on your website.
Content is the information on your web pages such as your home page, about, services. It also includes your business blog. Blogs are a great tool to give your audience the information they are searching for, as well as to boost your ranking for your target keywords. Because a blog is updated regularly – at least once a month, it means that Google sees fresh content regularly and should reward your website with a better ranking.
When it comes to choosing your blog topics, try and write about HVAC related topics that your customers are searching for. Even better if you can tie them into current search trends.
Keyword research
To optimize your website for search engines, you’ll need to know which keywords to focus on. Keyword research tells you not only what people are searching for, but also how competitive and easy to rank for each keyword is.
The ideal mix of keywords includes some high-volume with higher competition but focuses mostly on keywords with a moderate to high search volume and lower competition. Consider the search intent as well when you consider keywords. Keywords like ‘air conditioning’ may get high traffic but could potentially be less valuable to your business than ‘air conditioning repair.’
Google My Business
Google My Business is essential for local HVAC contractors to get you onto Google Maps and potentially feature in the local pack.
If someone in Central District is looking for an air conditioning engineer, they’ll be presented with the top three options for their location. These three options are known as the ‘local pack.’ Ideally, you want your business to rank in this local pack, and to stay there.
You need to have claimed your Google My Business listing in order to be able to feature. Beyond that, Google prioritizes businesses with good reviews and mobile-friendly websites for the local pack.
Why is local SEO important for HVAC contractors?
It’s worth investing the time in your SEO strategy to get into the local pack. Optimizing for local searches is essential because your ideal customers are the ones searching in your local area. Optimizing for local search means that you can benefit from the vast number of local searches happening daily.
When you optimize for the local pack, it also helps your general SEO strategy. Ensuring you have the right keywords and mobile optimizing your website can also boost your SERPS ranking.
When it comes to getting your HVAC contractor SEO strategy right, don’t rely on your web platforms in-built SEO features to do the heavy lifting. All of your competitors will probably have the same features. Gaining a competitive advantage requires a comprehensive SEO strategy.
Why not contact us today to see how we can help?