With the holiday season fast approaching, your ecommerce business needs to be prepared so that you can generate more sales than ever. In this blog, we'll be taking a look at three SEO tips that can help your eCommerce business prepare for the holidays.
Get ready for a boost in traffic
One of the most crucial things you should do as an eCommerce business owner is to make sure that your server is fast and efficient enough to be able to handle a significant increase in traffic. Even the most high-profile eCommerce retailers' websites have crashed in the midst of Black Friday or another holiday sale, which can cause a considerable loss in profit. These crashes occurred because their sites were not equipped to deal with such a significant increase in the number of visitors, so in order to make the holiday sales period a success for your eCommerce business, make sure that your website can maintain a healthy speed and deal with the increased load of web traffic. Don’t neglect your mobile shoppers either – make sure your site is fully optimized for mobile traffic.
Optimize your content according to the season
Publishing regular content that is associated with a particular time of year is a great way of boosting traffic to your site. For example, if your website sells gifts, you could post blogs like '10 Christmas gift ideas your family and friends will love' and so on. Incorporating the time of year and any upcoming events to any posts on your site will make your page more relevant to customers and will generate an influx of traffic. It's also worth considering that many shoppers during the holiday season will not be sure what they are going to buy during this period. With this in mind, it's a good idea to post content about gift areas, explainer videos of the latest trending items, guides and more that link between products and recommendations to help customers with their shopping choices. Creating targeted content can also spread the word about any upcoming sales you might be having or special offers associated with events such as Cyber Monday or Black Friday.
Create detailed product descriptions
Focusing on creating high-quality category-level copy, writing detailed product descriptions and switching on your comments on product pages is a great way of making your content more engaging. Many eCommerce retailers have extremely thin content, which can not only lead to issues with duplicate content, but it can also make products difficult to sell and make pages less likely to appear high up in search engine rankings. When a customer is considering purchasing a product, they'll often consider consumer reviews, videos, images and product descriptions as a whole package. Creating unique product descriptions that contain details about each product's features, uses, benefits, and other relevant information is key to generating sales and improving SEO. The more unique your product descriptions are, the less likely there will be any duplicates, so your page is more likely to be favoured amongst other vendors when it comes to informativeness and originality.
If you're looking to grow your eCommerce business with an effective digital marketing strategy, get in touch with our team at Leadspruce today. We’ve helped many eCommerce businesses: including SeaGear Marine Supply, who achieved a 272% ROI. Why not find out what we can help your business achieve?