If you’re running a Home Services company, you’ll often find that potential new customers are contacting you because of an emergency. Whether it’s a burst pipe or a broken-down HVAC unit in the middle of summer, they want your services, and they want them immediately.
So how can you capitalize on this for your home services company?
Be clear that you provide emergency home services
Don’t expect your potential customers to know that you provide emergency home services if you don’t make it crystal clear. When someone clicks through to your website, they should immediately be able to see if that’s a service you provide.
When someone is trying to handle an emergency, they won’t spend a lot of time checking your website to find out the answer. If they don’t see it immediately, they will most likely move on to the next provider - your competition. Having prominent call-to-action (CTA) buttons on your website can help stop visitors looking for emergency home services bouncing from your website.
You can take this a step further by running PPC ads that spell out your emergency services in the headline.
Aim for the local pack
If you haven’t already claimed your Google My Business listing, then you need to do so asap. Local searches are a big focus for Google, and the number of customers using mobiles to search ‘near me’ has been steadily growing.
Getting into the local pack (the local map that comes up top of the search results with businesses listed underneath) is crucial. The local pack lists the ‘top’ three businesses that are local to the searcher, their contact details, and review rankings.
Getting into the local pack drastically improves your chances of leads from customers considering your services. However, without a Google My Business account, you won’t show up in the local pack at all, meaning that you could be losing customers to your competition.
Have a mobile-friendly website
Most people have their phones to hand in a way that can’t be achieved with a desktop device. Chances are if a customer is searching for emergency home services, they are using their mobile phone. If your website isn’t easy to navigate or read or a mobile, those customers won’t stick around.
Gather customer reviews
One of the things that determine which businesses get into the local pack is reviews – specifically Google reviews. And when you consider that excellent reviews build trust with the customer before they have even contacted you, having the best review scores can mean that you’ll be the one the customer contacts first.
It’s not a quick fix, but encouraging your existing customers to leave you a Google review can help you build up a solid ranking. This not only helps you get customers looking for emergency home services, but will put you ahead of the competition for non-emergency customers too.
For Philadelphia Home Services businesses, Leadspruce’s specialized Local SEO service boosts your business’ online visibility, including Google’s Local Pack as well as other important business listing sites.